I founded Emma Lewisham to make a meaningful, lasting difference in the beauty industry.
Bottle by bottle, Emma Lewisham embodies a new way of thinking, proving that natural and scientifically-backed skincare can co-exist. We have developed a reputation in the market for delivering scientifically-validated results that are independently verified to rival the most iconic luxury cosmetic brands in the world.
The seeds of Emma Lewisham were sown when I uncovered a product I had been using for a personal skin issue (hyperpigmentation) contained an ingredient (hydroquinone) that, although effective, was questionable for people's health and banned in many countries. My doctor told me I should avoid using hydroquinone if I was planning on getting pregnant or was pregnant.
I went looking to replace this product with a natural alternative that had scientific-backed results – only to find what I wanted didn’t exist. I was use to using luxurious products that were scientifically validated and I wanted the natural equivalent. I went looking in skin clinics, and the major beauty retailers, asking for natural product for hyperpigmentation but with scientific-backed results, only to be told they didn’t have what I was looking for. I wanted the La Mer of the natural skincare world. Interesting, there were very few products natural or not that I could find that had a laser focus on hyperpigmentation, despite it being such a major skin concern.
It also struck me how the beauty industry was contributing to many of the environmental issues we are facing today. The take-make-dispose of model was alarming to me, seeing billions of units being sent to landfill and our oceans every year and the single biggest contributor to carbon emissions. Somewhere along the way, that became an acceptable standard.
My route to beauty was not an obvious one. For the eight years up until this point, my career had been as a senior executive for a global Japanese technology company, as one of the youngest and only female executives in the world. I was however, fascinated with critical thinking, challenging the status quo for the better, problem solving the impossible, and overcoming hurdles - it was this mindset that got me to the position I held, and ultimately into beauty.
I decided to be the change I wanted to see in the beauty industry. I took on the challenge to redefine standards for the beauty industry and prove it was possible to produce natural skincare with scientific validated results, and to set a new sustainable standard at every step of the way. Today, Emma Lewisham proudly rivals the most recognised luxury brands in the world while being a global leader towards a circular beauty model.
At the beginning, this was unheard of. I built a team around me to concept our products, including three of the very best biochemists in New Zealand. Together, we spent three years researching, sourcing and testing the most potent and proven natural ingredients from around the globe. We worked with the latest science and innovations in the green skincare space (such as lipids, and plant stem cell technology) to outperform the most expensive products on the market, with only natural ingredients.
We developed our product line from scratch and approached natural skincare differently. We research extensively, think differently and challenge the status quo. We use innovative ingredients, a number of them and have at high concentrations. We put the highest of quality and efficacy first. Cutting-edge natural and organic ingredients can be up to 16 times more expensive than synthetic ingredients and are significantly harder to formulate with. We never gave up in our quest for high performance, natural skincare.
After three years, and 52 iterations, Emma Lewisham entered the market with our cult-status Skin Reset for hyperpigmentation and skin brightening, which is natural, and scientifically proven to outperform the most recognised and luxurious vitamin C and brightening products on the market.
It was the first confirmation that my ultimate goal of Uncompromising Skincare is not only possible, but – just maybe – the future.