Emma Lewisham: Next generation of natural skincare. A new standard of beauty
Founded in 2019, Emma Lewisham is a label committed to creating positive change. We make a conscious decision to only use 100% clean, natural and non-toxic ingredients in our formulations – while still delivering truly visible results. We are determined that women shouldn’t have to compromise their health for beauty, so we have set out to set a new standard in skincare.
The new standard of beauty is called “clean” and it’s this 100% clean quality that makes Emma Lewisham skincare a new standard in natural skincare.
Clean beauty is defined by products that are truly 100% naturally derived, clean of any proven or suspected harmful/toxic ingredients, efficacious and ethically and sustainably made.
Products that are made with the health of our bodies and the environment in mind.
From the start, our goal was to develop products as luxurious and effective as anything in the world by 100% clean.
Many brands that make clean and natural claims, have synthetics and controversial preservatives hidden in them, such as phenoxyethanol which is often used to make a “paraben-free” claim. Our definition of clean is aligned with that of the Environmental Working Group (EWG) and we eliminate 1400 suspicious and potentially harmful ingredients for human health. All of our ingredients have "low hazard" ratings on the EWG's Skin Deep Database, the leading authority on skincare. Look closely, and you'll see not many other brands can make this claim, proving we truly won’t compromise your health.
This ethos started with Emma.
Emma Lewisham loves the sun. Growing up in New Zealand, Emma spent too much time in the sun without understanding the impact the sun could have on her skin later in life, and the consequences of not wearing sunscreen.
By her late-twenties, Emma’s face had developed visible brown spots and uneven skin tone - termed “hyperpigmentation”. The main trigger, the sun. Emma used makeup to give her skin back its vibrancy and an even looking complexion, but wanted to solve this skin issue permanently.
Emma's moment of realisation came around the time she became pregnant. “I started to adjust my lifestyle and become a lot more curious with what I put on my skin. I was learning about reducing the toxic load in the body – through the products we use every day.”
Emma looked at the product she had recently started using to reverse the brown spots and discoloration and tried to decipher what the ingredients were. Researching and speaking to her doctor, she discovered that it had controversial and toxic ingredients for her health in it. One ingredient was even used to clean sewage pipes!
Emma wanted to replace this high tech and efficacious product with something that would be safe for her health, natural, and clean, but still delivered proven visible results. It didn’t exist.
This led to a personal quest by Emma to dig further into skincare and learn about the ingredients used in her products.
“Many products that I thought were totally natural and free of synthetics and questionable ingredients, once I dug in, were not always what they portrayed. I kept seeing “natural” or “organic” in the label but then I’d turn the box around and see it also had parabens or phenoxyethanol, another common synthetic preservative used. And within current industry regulations, this is perfectly acceptable.
Everybody wants to feel good and live a healthy life. I believe it's not right that there are such minimal measures in place to to protect us from harmful ingredients in skincare products. People are beginning to understand how detrimental some ingredients can be and are actively asking for cleaner solutions. Brands need to start taking ownership of this issue." - Emma Lewisham
Emma felt this wasn’t right. Women deserved better, more transparency and products that were as healthy as they were efficacious. She wanted to set a new standard of beauty.
From that inspiration, Emma and her team researched solving hyperpigmentation naturally. Working alongside a team of green chemists and scientists, they meticulously researched and stringently tested the most potent and proven natural and organic ingredients across the world to perform as highly as anything on the market but without a drop of anything unclean.
The result is Skin Reset, the ultimate 'hero' skin treatment for an even, glowing complexion free of hyperpigmentation. Made from 24 of the world's most targeted active natural ingredients, it's clinically proven to be as effective as anything in the world at repairing and preventing hyperpigmentation.
Emma's even, glowing complexion is proof you don't have to compromise your health for beauty.
Skin Reset was the first confirmation that Emma’s ultimate goal of uncompromising skincare is not only possible, but – just maybe – the future. Emma is now on a mission to make meaningful change in the beauty industry.
“Success to me will always be measured by the positive impact Emma Lewisham can have on the lives of women, and the beauty industry at large.” - Emma Lewisham