Emma Lewisham was founded with a single mission: to make a meaningful difference in the beauty industry, leading the change that people have been waiting for.
For us, achieving a meaningful difference means being a voice for change in transparency and authenticity and ensuring the health of women and sustainability of our planet is embedded in every decision we make.
The seeds of Emma Lewisham were sowed when Emma learned a product she was using for uneven skin tone (also called hyperpigmentation) contained a known carcinogen and other highly questionable ingredients. She was shocked to learn it was just the tip of the iceberg; that women were being forced to trade off their health for their beauty every day.
This led Emma on a worldwide search for a skincare range that was both highly efficacious, natural and 100% free of harmful ingredients… only to find it didn’t exist.
Emma’s search also uncovered some ugly truths in the beauty industry. The lack of regulations and transparency for women. The negative effects of the beauty industry on the environment and the blatant ‘greenwashing’ that lulls people into believing that they’re making healthy choices. It was an industry crying out for change.
“Beauty products should contribute to our beauty and to our health, as beauty comes from within, not only from what we do on the outside. I truly believe that what is good for your skin and body is good for your soul. It's about treating your body with the utmost respect and care and when you do, there's such a powerful sense of well-being that comes from that."
Emma was determined to prove that efficacious and luxurious beauty products didn’t have to come at a cost to women’s health or the environment. It took many years of relentless research, development and testing, but eventually she was able to launch products that were 100% clean and ethical, while rivalling and even outperforming the high-end luxury brands.
Within a month of launch in 2019, the leading luxury department store in New Zealand agreed to stock the Emma Lewisham range. Soon afterward, the first product ever released, Emma Lewisham’s Skin Reset Serum, was recognised with an international clean beauty award, before stunning independent scientists by outperforming 11 of the leading traditional brands for even skin tone in vivo testing.
The next big initiative for 2020 is Emma Lewisham’s free end-of-life recycling initiative for all beauty brands with Terracycle – the only one of its kind in New Zealand and adding to their innovative, clean product range.
Bottle by bottle, Emma Lewisham embodies a new way of thinking. Women’s health and the planet are championed in every detail, reflected in every step of our processes, philosophy and way of being. We are determined to drive change and believe by proving a new standard is possible, we will pave the way for other beauty brands to follow.